OptimizeRx Unveils a Significant Enhancement to its Omni-channel Healthcare Engagement Platform
With this development, the Company has renamed its HCP engagement platform the Dynamic Audience Activation Platform (DAAP), to mark the unification of its former RWD-AI capability with its full omni-channel network and new proprietary physician engagement dataset. The new DAAP advances the Company’s land-and-expand strategy by enabling its clients to gain maximum market penetration by scaling their outreach in real-time across the Company’s network of over 2 million HCPs across multiple major digital media channels, and at point-of-care via electronic health records (EHR), e-Prescribing, and telehealth platforms.
“Reach has always been a major growth driver for us,” specified
The next-generation AI-guided DAAP selectively activates HCP audiences for messaging across channels based on patient care windows, driving more value for life sciences customers by improving the impact of their marketing efforts. In a recent pilot program, the Company reported a 19% script lift among AI-identified HCPs seeing relevant patients, including early impact among audience cohorts who had historically high script writing behaviors.
“In our pilot period with this technology, our customers have been thrilled with the results,” stated Chief Commercial Officer,
We’re currently in the process of migrating our 10 live RWD-AI programs into DAAP programs,” continued Silvestro. The next generation AI-led DAAP will move us beyond the commoditization of single-channel, impression-only based models. In the near term, we expect that the majority of our revenue will be tied to DAAP programs.”
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Source: OptimizeRx Corporation