OptimizeRx Survey Demonstrates Value of Digital Solutions in Addressing Unmet Patient and Provider Needs in Diabetes
Given the abundance of treatment options for T2D, and the various factors physicians need to take into consideration when prescribing a therapy – including patient comorbidities – pharma brand teams are investing in new digital patient engagement and adherence tools to better support both patients and providers. These digital tools can support the timely delivery of treatment options and therapy information to physicians and their patients during key decision moments, as well as extend the reach of care into patients' daily lives – delivering personalized, relevant support when it is needed, so patients have the tools and resources to manage their condition – and improve their health.
Physician challenges and limitations
In the survey, 25 top
Endocrinologists face their own challenges in treating diabetes patients. Short office visits and significant amounts of information to cover with their patients mean endocrinologists aren’t always able to communicate everything they need to convey to patients during the office visit, and they are limited in the support they can offer after patients have left their office.
- 92% of endocrinologists reported moderate to high need for support in communicating with patients about their self-care
- 88% of endocrinologists reported moderate to high need for support in communicating how to access financial support/copay assistance programs
- 83% of endocrinologists reported moderate to high need for support in communicating with patients about how to start making lifestyle modifications
New Opportunities Abound to Support T2D Treatment Through Digital- and Technology-Enabled Tools
Through the survey’s results,
- 54% of endocrinologists were familiar with mobile/digital co-pay cards, and 58% found them effective
- 38% of endocrinologists were familiar with SMS/text message medication reminders, and 46% found them effective.
- 38-42% of endocrinologists were familiar with other digital tools including web-based or video educational content and motivational/inspirational SMS or email content, and many found them to be effective resources – indicating there is strong opportunity to expand the use of digital tools.
Successfully Managing T2D Requires a Concerted Effort; Digital Enablement Can Support Patient Access, Adherence, and Lifestyle Modifications
The survey also notes that socioeconomic and demographic factors often play a significant role in limiting patients' abilities to make lifestyle changes or to afford their medication. Additionally, the survey reveals that as more digital and technology-enabled tools become available to support T2D patients throughout their treatment journey, opportunities abound for innovative ways to overcome modifiable barriers to medication adherence, patient engagement, and self-care (e.g., blood sugar monitoring, foot, and vision care).
Research suggests successful management of T2D requires a combination of:
- access to effective medications
- proper medication adherence
- patient lifestyle and behavioral modifications
These areas are compounded by patient belief structures, their treatment and healthcare experiences, and demographic factors (e.g., age, education level, income). Importantly, poor medication adherence has been well documented as a central contributor to inadequate glycemic control and ensuing morbidity, healthcare utilization (e.g., costs of outpatient and inpatient care, costs of managing diabetic complications), and mortality.
Lifestyle changes, medication cost and affordability matters
- 78% of endocrinologists report patients’ lack of lifestyle changes as one of their top three challenges
- 62% of endocrinologists report medication costs being too high as a top three challenge
- Endocrinologists estimate 51% of their patients struggle with making lifestyle changes, and 46% with affording their medication
The survey results can be downloaded at www.optimizerx.com/diabetes-report.
- AI-directed, real-time HCP marketing to raise awareness of treatment benefits to give patients a timely start on therapy
- Streamlined communication and processes around therapy initiation to reduce abandonment through simplified enrollment
- Personalized, successful adherence programs to help patients stay on their doctor-recommended course of therapy
Important Cautions Regarding Forward-Looking Statements
This press release contains forward-looking statements within the definition of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements should not be used to make an investment decision. The words 'estimate,' 'possible' and 'seeking' and similar expressions identify forward-looking statements, which speak only as to the date the statement was made. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether because of new information, future events, or otherwise. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements. The risks and uncertainties to which forward-looking statements are subject include, but are not limited to, the effect of government regulation, competition and other material risks.
Andy D’Silva, SVP Corporate Finance
Media Relations Contact
Tel (754) 245-7070
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Source: OptimizeRx Corporation