OptimizeRx Continues Webinar Series, Introducing Innovative Ideas for Transforming New Medication Launches
A panel of industry experts will discuss a new case study of an innovative and highly successful patient engagement program that helped patients successfully navigate the side effects of treatment and adhere to life-extending therapy.
The panel will be moderated by
Topic: Innovative Ideas to Transform New Medication Launches: Case Study and Panel Discussion
Launching a new medication in a complex disease state is often fraught with complications that can impact medication adherence. While new medications can improve a patient’s quality of life, they can also present significant side effects that result in patients abandoning treatment. When patients are faced with a life-threatening disease, unexpected or misunderstood side effects can trigger fears that the medication is having an adverse effect or worsening their condition.
This webinar will discuss innovative and best-in-practice approaches to new drug launches that explore the art, science and psychology of treatment and medication adherence. It will explore the complexities involved but also the opportunities for life science companies to deliver new programs that achieve positive outcomes for patients and their care teams. Join this incredible panel of industry experts and thought leaders who bring to the discussion decades of experience in innovative drug launches.
The webinar is free and open to anyone in the industry interested in participating in a practical conversation with industry leaders.
Register today at www.optimizerx.com/webinars.
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Source: OptimizeRx Corporation