OptimizeRx Brings Real-World Evidence-Driven Engagement Programs to Social Media With New Exclusive Partnership
“We chose to collaborate with
The only HCP-level engagement solution offering true-omni channel reach
Life sciences organizations can now confidently deliver the same message on webpages, social media, and clinical workflow from within a single healthcare communications platform. The Company’s “Therapy Initiation and Persistence Platform,” is the only HCP engagement solution that offers true omni-channel reach at the physician-level including:
- in the electronic health record (EHR), throughout the full clinical workflow,
- online and behind the firewalls at the majority of health systems in
the United States, and
- now, on Facebook and Instagram
allowing for true surround sound of brand awareness for life sciences.
Organizations taking a highly structured approach to their social media strategies see 20-40% higher engagement with their audiences overall, according to a recent McKinsey analysis(1). What this means for life sciences companies is the ability to truly engage with their customers on social media in a more meaningful and productive way with the ability to execute on more integrated engagement strategies.
About Equals 5
Equals 5 is an all-in-one pharma marketing platform that reaches physicians where they spend most of their free time – on social media. Equals 5's proprietary engine allows to target HCPs by NPI number, giving pharma marketers the ability to serve specific healthcare providers with relevant and timely information to help them make the right decisions for their patients.
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Andy D’Silva, SVP Corporate Finance
Media Relations Contact
Investor Relations Contact
(1) Social Media as a Service Differentiator: How to win - https://www.mckinsey.com/business-functions/operations/our-insights/social-media-as-a-service-differentiator-how-to-win
Source: OptimizeRx Corporation