OptimizeRx participated at the fourth annual CBI Coupon and Co-Pay Offer Design Optimization Conference on September 15-16, 2016. The conference was held at the DoubleTree by Hilton in Philadelphia, PA. OptimizeRx CEO William Febbo participated in a panel discussion titled: “Optimize e-Couponing to Enhance Physician and Pharmacist Workflow.” He was joined by Practice Fusion VP of Life Sciences Damon Basch.