OptimizeRx’s Karina Castagna Named to MM+M’s 40 Under 40 List of the Medical Marketing Industry’s Brightest Young Stars
In its fourth year, the 40 Under 40 list shines a light on the young marketers whose leadership, strategic thinking and digital facility have contributed to the industry’s continued growth. The list includes individuals from a range of employers, from pharma and biotech companies and agencies to device manufacturers, analytics firms and health media.
In her work, she increases the digitalization of access to help move drug manufacturers away from manual processes. By leveraging the
Castagna’s contributions led to the overall increased efficiency at one client Hub and, through this Hub, the utilization of a digital strategy for a specialty medication that resulted in a 300 percent increase in prescriptions and a 60 percent increase in prior authorization submissions by healthcare providers to get patients on a life-changing diabetes medication. She also launched pharmacy alerts, which is a pathway at point-of-prescribing to support physicians in prescribing specialty drugs and ultimately helping patients access these drugs.
Outside of work she is a passionate volunteer, active with nonprofits in her community that focus on children, health, and education, including the
“I’m delighted that Karina has been recognized with this honor,” said
The 2023 class of MM+M’s 40 Under 40 will be celebrated at a dinner to be held at
First published in 1966 as Medical Marketing and Media, MM+M is the media brand of record for pharmaceutical marketing and commercialization, delivering the most balanced and relevant coverage of the growing industry. The title produces an essential mix of online breaking news and analysis combined with monthly print features — timely, objective, original editorial content for an executive audience of leaders and thinkers who work in pharma, medical device, diagnostics and greater healthcare marketing. MM+M also develops conferences and live and virtual events, and engineers the industry’s premier awards program, the MM+M Awards.
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Source: OptimizeRx Corporation