OptimizeRx Invited to Co-Host Plenary Session at Digital Pharma East on October 17, 2018
Bringing together more than 1,000 participants, this conference will feature latest case studies and senior-level discussions with pharma companies, health systems, physicians, health-tech companies, startups and non-traditional healthcare companies involved in digital health.
A plenary session, “Addressing Medication Adherence to Improve Quality of Care,” will be co-hosted by
Today, healthcare providers are increasingly measured by the outcomes their care provides, not just the number of patient visits or procedures ordered. This requires the pharma industry to work more closely with providers to ensure successful outcomes, with the value placed not only on the moment of care but also on the broader, longer term ability to produce positive health outcomes for patients. This means the challenge now shifts to pharma being able to successfully and cost-effectively assist providers in delivering better care.
In this session, Paramore and Dr.
- How real-time patient savings, education and adherence strategies are integral parts of a value-based care strategy.
- Need for pharma marketers to execute a multi-channel strategy across financial, clinical and brand support at the point-of-care.
- How digital heath has impacted Dr. Pinney’s efforts in providing quality patient care.
“Rising drug costs are a major industry challenge,” noted Paramore. “However, the increase in digitally-delivered copay coupons and savings vouchers have provided needed relief to the affordability issue.”
“The latest industry research also reveals that medication adherence improves when patients can lower their co-payments,” continued Paramore. “OptimizeRx delivers patient savings opportunities directly into the physician EHR workflow at the point of prescribe, with this improving medication adherence and patient outcomes. For this conference session, I look forward to discussing how our technology is positively impacting the intersection of pharma, physicians and patient outcomes.”
About Digital Pharma East
Digital Pharma East is the leading marketing conference globally for life science professionals looking to learn, network and be inspired. For more information, visit www.digitalpharmaseries.com/east.
About
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This press release contains forward-looking statements within the definition of Section 27A of the Securities Act of 1933, as amended, and such as in section 21E of the Securities Act of 1934, as amended. These forward-looking statements should not be used to make an investment decision. The words 'estimate,' 'possible' and 'seeking' and similar expressions identify forward-looking statements, which speak only as to the date the statement was made. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether because of new information, future events, or otherwise. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted, or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements. The risks and uncertainties to which forward-looking statements are subject include, but are not limited to, the effect of government regulation, competition and other material risks.
OptimizeRx Contact
Tel (248) 651-6568 x807
dbaker@optimizerx.com
Media Relations Contact
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nicolebrooks@innsena.com
Investor Relations Contact
Tel (949) 432-7557
oprx@cma.team
Source: OptimizeRx Corporation